Fake Real

Below are notes from my watching of Joseph Pines’ TED Talk: Consumers’ Quest for Authenticity

real real  //  real fake  //  fake real  //  fake fake

  • no such thing as inauthentic experience
  • no such thing as natural experience (man made things get you to nature and keep you from getting lost)
  • Netherlands is just as manufactured as Disneyland.
  • Rendering authenticity: you have to get your consumers to perceive your offerings as authentic.

“This above all: to thine own self be true, And it must follow as the night the day, Thou canst not then be false to any many.”

True to yourself and are what you say you are: real real
Opposite: fake fake

Is what it says it is but is not true to itself: real fake … Universal CityWalk. You can see behind the facade.
Is true to itself but not what is says it is: fake real … Disneyland… not what it says it is (not really a magic kingdom) but true to itself. Completely immersive.


This discussion is really consumer and business driven, but I found the discussion of how visible or invisible a facade is in relation to his definitions of fake and real very useful in thinking about fictional and designed experiences.

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